E-mail Newsletter Marketing Campaign

E-zines can get you repeat exposure with your customers on a regular basis. Every customer opting for your E-zine is showing interest in your business and is a warm prospect. A 2006 survey by Vertical Response showed that E-mail Marketing had the highest ROI per dollar spent:

• E-mail ROI vs $1 spent: $51.45


• Print Catalogs vs $1 spent: $7.20


• Non-Email Internet Marketing: $21.08

An emaillabs report suggests that e-mails sent 2-3 times every month have the highest average click through rate of 24.7%