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We design creative videos, animations and games that let customers interact with your products and services. These are placed on chosen websites for maximum reach. Our services include:
- Creative Services: Designing the Rich Media Ads.
- Media Planning and Buying: Buying space on popular websites to maximize reach.
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Microsites and Banner Ads
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Microsites: Websites designed around a product or service giving your consumers a chance to interact with it.
Banner Ads: We design and place banner ads on chosen websites.
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- Direct Response Metrics:
- Click-Through Rate: The ratio
of clicks on the search ads to total ad impressions.
- Conversion Rate: The number of users who perform the desire
action on the website as decided by campaign goals.
- Cost Per Acquisition: The cost of acquiring a single customer from the search marketing campaign.
- Interaction Metrics: For Rich Media ads we can track additional metrics like:
- Average Video view time
- Ratio of Videos viewed to total impressions
- Number of Videos viewed to completion
- Video pauses, rewinds, mutes
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Why use Rich Media Advertising?
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- Cool Ads that entertain, engage and educate online customers and boost product sales
- Excellent for branding, with the opportunity for sound, motion, and story
- Advertisers can get useful metrics like the time the user spent interacting with the ad, the time the ad displayed on the page and many more to gauge customer response to the ad
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