Paid search ads are effective and compelling as they are displayed to users who have shown interest with their search query. Infovedics' constantly analyzes and improves paid search campaigns by:

• Tweaking Ad copy and Creative Messaging.
• Fine-tuning Landing pages for high usability.
• Choosing optimum bidding strategies to maintain competitive edge.

We constantly monitor Search Marketing Campaigns to meet marketing goals. We monitor the following metrics for Search Marketing Campaigns:

• Click-Through Rate: The ratio of clicks on the search ads to total ad impressions.
• Conversion Rate: The number of users who perform the desired action on the website as decided by campaign goals.
• Cost Per Acquisition: The cost of acquiring a single customer from the search marketing campaign.

You can now reach customers reading industry specific websites and directories with contextual search advertising. Contextual Search listings are found on content sites rather than search results pages. Advertisers bid on keywords on niche sites whose content is specifically targeted to their products and services. Contextual advertising helps you reach a larger and more interested audience. We constantly monitor and improve contextual search campaigns by eliminating non-performing sites and bidding for higher placement on performing sites.

• Indians fire 1 billion search queries every month and click on 4.8 million paid search ads.
• Relevant, Targeted Ads: Attract users who are interested in your product or service
• Advertisers get full account reports of their results. They choose the pricing model that best suits their needs.


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